Times are tough, and staying connected shouldn't be a luxury. Neighbor in Need is our community fund: members chip in just $2 a month, Purple Cow matches every dollar, and together we keep Atlantic Canadian families online when they need it most.
We started Neighbor in Need because we kept hearing the same story: a job lost, a medical emergency, a tough month, and suddenly the internet bill is the one that has to go. But in 2026, losing your connection means losing access to work, school, doctors, and the people you love.
So we built a simple way for our herd to look out for one another. Members opt in for $2 a month. Purple Cow matches every single dollar, and the fund goes directly to keeping a neighbor's internet on while they get back on their feet. Small change from each of us, real impact together.
Every $2 you chip in becomes $4 of real help, thanks to our dollar-for-dollar match.
Add the Neighbor in Need contribution to your Purple Cow membership. It's just $2 a month, and you can start or stop anytime.
Purple Cow matches your contribution dollar-for-dollar, instantly doubling the impact of what the herd gives.
The fund goes straight to covering internet for a family facing hardship, so they stay connected to work, school, and support.
Neighbor in Need only works because thousands of small contributions add up. Here's what that generosity has made possible so far.
Every contribution reaches a real person in our community. Here are just a couple of the stories the program has touched.
After I lost my job, the internet was the first thing I thought we'd have to give up, right when my kids needed it for school. Neighbor in Need kept us online until I found work again. I don't know what we'd have done without it.
A medical emergency turned everything upside down and money got really tight. Having our connection covered for a few months meant I could keep in touch with my doctors and my family. It took a huge weight off.
Whether you're in a position to give or you're the one going through it right now, there's a place for you here.
Add Neighbor in Need to your membership for $2 a month. We match every dollar, so your $2 does the work of $4. Start or stop whenever you like.
Add it to my membership →Going through a tough stretch? You're exactly who this is for. Reach out using the form below and our team will get back to you quickly, with no judgement and no hassle.
Apply for help →If money is tight and you're worried about staying connected, send us a note. Everything you share stays private, and there's a real person on the other end.
A little from each of us keeps a whole community connected. Ready to join in?