
iPhone 17e
The affordable iPhone
over 24 months, or about $999
Approximate starting price from Apple, before tax

These are the phones we recommend. Pick one and we’ll send you straight to Apple, Samsung or Google to buy it, with their own warranty and returns. Then bring it to Purple Cow and you’re on a plan in minutes.
Finance or lease a phone through your carrier and you’re tied to them for two years. Buy it from Apple, Samsung or Google instead, finance it there if you like, and you’re free to pick any network.

The affordable iPhone
over 24 months, or about $999
Approximate starting price from Apple, before tax

The one most people pick
over 24 months, or about $1,299
Approximate starting price from Apple, before tax

Last year, still excellent
over 24 months, or about $1,149
Approximate starting price from Apple, before tax

Best camera, pro build, two sizes
over 24 months, or about $1,749
Approximate starting price from Apple, before tax

Does the job, costs less
over 24 months, or about $780
Approximate starting price from Samsung, before tax

Flagship, in two sizes
over 24 months, or about $1,400
Approximate starting price from Samsung, before tax

Everything, with a stylus
over 24 months, or about $2,050
Approximate starting price from Samsung, before tax

A great Pixel for less
over 24 months, or about $849
Approximate starting price from Google, before tax

Google’s camera, Google’s AI
over 24 months, or about $1,249
Approximate starting price from Google, before tax

Pro cameras, two sizes
over 24 months, or about $1,499
Approximate starting price from Google, before tax
Phones are sold, shipped and supported by Apple, Samsung and Google. Returns and warranty go through them. Prices are the makers’ own Canadian starting prices, approximate and before tax; they set and change them. The monthly figure is that price divided over 24 months.
You can probably use it. Bring it to Purple Cow and set it up with a virtual SIM in minutes.
Set up right away. Tap the link we text you, or email you on a new number, and you’re on Purple Cow in minutes.
For phones that can’t take an eSIM. The Onboarding Assistant checks your phone right after checkout and, if it can’t use an eSIM, we mail you a SIM card and text you when it ships.