Why We Built Purple Fibre

A few years ago, I had lunch with the founder of another local internet company that has since been bought out. We talked about the idea of building our own fibre network here in Nova Scotia. The general consensus at the time? It was just too expensive and risky to take on.

But the idea stuck with me.

So I started running the numbers. Not just the upfront costs—but what it could mean long-term. What I found was that, yes, building our own fibre network would be expensive. But it would also be an industry-changing move—one that could drive prices down, improve service, and finally deliver real competition. If we charged less for more, the big guys would have no choice but to follow suit. And when that happens, all Nova Scotians win.

Let’s be clear—our current service is already changing the game.

We’ve grown to over 30,000 herd members across Nova Scotia by offering reliable, no-nonsense internet at a fair price. No promo pricing tricks. No hidden fees. Just simple, honest service. That’s why Purple Cow is one of the fastest-growing internet providers in Canada.

But we know our herd will always want more internet for less.

Why Fibre? Why Now?

Nova Scotia consistently ranks as the most expensive province in Canada for internet. And the reason? Lack of competition. The big providers control the infrastructure and, in turn, the pricing. Across the country, smaller ISPs are being bought up—giving the big guys even more control. In Nova Scotia alone, four smaller ISPs have been absorbed in the past five years.

We knew someone had to stand up for subscribers—not just shareholder profits. That someone had to be us.

So we started building our own fibre network. One that’s 100% Purple Cow and completely independent from the big guys. It allows us to create a truly magical customer experience with 8 Gbps symmetrical speeds, ultra-low latency, and unmatched reliability. And the best part? Fibre internet starting at just $60.

Built by Us, Fueled by You

Building a network like this doesn’t happen overnight. It’ll take years to roll out across Nova Scotia—but every person who joins the herd helps us move faster. Whether you’re already in a fibre zone or not, your support helps break the monopoly and accelerate real change.

This isn’t just about better internet. It’s a lightning bolt of disruption. One that forces the big guys to do two things: invest in their infrastructure to compete on quality and lower their prices to compete on value. When that happens, every Nova Scotian benefits.

Together, We’re Building Something Better

So if you're already part of the herd—thank you. You’ve helped us get this far. And if you're just learning about us, now’s the time. By joining Purple Cow, you’re not just getting great internet—you’re fueling a movement for a faster, fairer, more affordable future.

Let’s do this together.

Bradley Farquhar
CEO