The Herd Asked.
We Delivered.

We just struck a deal with Warner Bros. — and starting today, five new channels can be added to your Purple Cow TV lineup. You kept asking. We kept pushing. And we're proud to say it finally paid off.

What's new today

Add any one, or all five, through your customer portal. The whole thing takes about 30 seconds.

Two years in the making

Negotiating with a media giant from our little corner of Nova Scotia wasn't easy. These agreements normally move at a snail's pace — and with Warner being up for sale (and then actually selling) over the past stretch, things slowed down even more.

What got it across the finish line wasn't anything you'd see in a press release. It was the personal relationships our team has built over years of meetings, calls, and follow-ups. When you're a scrappy independent from Halifax going up against the procedure-heavy world of major media, those relationships are everything.

TV is way harder than internet

Here's something that surprised us early on: building an internet business is meaningfully easier than running a TV business. With internet, you build infrastructure and serve customers. With TV, you need relationships with every single network, contracts for every channel you carry, and you have to follow strict rules about which channels can be packaged with which.

Adding a channel isn't like picking a movie on Netflix. Before a network will sign with you, they want detailed blueprints of your network, your systems, your fail-safes. They want to know every other company you work with, exactly where you plan to offer their content, and how you're going to make sure it stays inside the herd and doesn't end up where it shouldn't be.

It's understandable — content protection matters. But the process is heavy, and it takes time.

The weird math of TV in 2026

Here's something we genuinely find funny: viewership is dropping across traditional TV. You'd think networks would be welcoming companies like us with open arms — more partners, more reach, more subscriber fees. Instead, we're seeing the opposite. The barriers are getting higher, not lower.

And as fewer people watch, the cost of each channel keeps climbing. The networks have to make their money somewhere.

Real talk on what these channels cost

Let's be straight with you, because that's what the herd has come to expect. CNN and TLC each cost us roughly $4.50 per subscriber per month, which makes them some of the most expensive channels we carry outside of sports and movies. At the prices we charge for TV, we're taking a loss on those two.

We decided to launch them anyway. The herd asked. Better to have them as options than not. Our overall TV pricing is still the lowest in the market — and we're going to keep it that way, even when individual channels squeeze us on the back end. Oh, and every Purple Cow TV package still comes with a free TV box. That part isn't changing either.

One more thing

None of this happens without you. Every email, every chat with our support team, every "hey, any chance you'll get CNN?" — that's what keeps the pressure on and gets these deals done. Keep telling us what you want. We're listening, and we'll keep pushing.