Golly! I get that question a lot. Why did we name the business Purple Cow?
Well I’m here to answer just that question. It started about 5 years ago after moving home to Nova Scotia from the United States. After researching available providers I was blown away by the high price of internet in Nova Scotia and did not understand why in other places around the world it is a lot less expensive.
It seemed to me us little Nova Scotian's were probably getting taken advantage of and seemed like the perfect problem to try to solve.
So I decided I was going to start my own with the goal of being the best internet service provider in Nova Scotia. One of the coolest privileges you have when setting up a business is picking a name.
There are lots of things to think about when picking a name, for example does it tell the customer what you do? Is the URL available or is the name memorable? I know this is going to seem cliche, however somehow I stumbled upon a name that checked all the boxes while I was away on a guys fishing trip just before falling asleep.
When going to bed I often listen to white noise on my phone. This night I was listening to one of my favorite marketing books called “Purple Cow”.
This book talks about how a company nowadays needs to have a remarkable idea, product, or service that will differentiate them from competitors to be successful. These companies that stand out are called purple cows and people talk about them.
Knowing I wanted to build something kick ass and special in the internet industry, I drew a lot of inspiration from this book. Just as I was falling asleep the idea hit me, I pulled up the notes section of my phone and wrote down “the business will be named Purple Cow Internet.”
So, there you have it!
Purple Cow Internet has become the best internet provider in Halifax, Nova Scotia, and has expanded to other provinces like Prince Edward Island and Newfoundland. I think a lot of our success has to do with us being a Purple Cow. Moooooooo!