In the vast realm of Internet Service Providers (ISPs), certain elements are crafted to make products and services “sticky” for customers. The stickier the product, the harder it becomes for customers to leave. This strategy, although clever, often anchors customers to services that may no longer be beneficial or cost-effective for them. One of the classic examples of this in the ISP world is the ISP-provided email.
At Purple Cow Internet, we've encountered countless customers hesitant to make a switch purely because of the email service tethered to their ISP. Years of communication, a plethora of stored emails, and the sheer convenience of a familiar email address can bind customers to an ISP, even when they're aware of cheaper or better alternatives available. Think about it: an email address isn't just a digital ID; it’s where bank statements go, it’s registered on multiple platforms, it’s shared with friends and family. The thought of changing it feels analogous to changing your own name.
However, what many don't realize is that sticking with an ISP merely for the email service could be costing them hundreds of dollars annually. When competitors like Purple Cow Internet offer superior or similar services at a fraction of the price, the cost of loyalty to an outdated email address adds up.
Thankfully, there's a solution.
For those feeling tethered to their ISP because of their email, there are strategies to smoothly transition without the fear of losing your essential emails:
In conclusion, while ISP-provided emails can seem like an unbreakable bond, with the right steps, anyone can transition smoothly. At Purple Cow Internet, we're not just about providing top-notch internet services; we're about ensuring our customers are informed, empowered, and making choices that serve them best. Remember, an email address shouldn't be the deciding factor in your internet experience – especially when it's costing you hundreds annually. Make the switch. It’s simpler than you think.
Bradley Farquhar
CEO