2025: A Year of Growth, Grit, and Fighting for the Herd

As we wrap up 2025, the biggest feeling I have is gratitude.

Gratitude for the Herd.
Gratitude for our team.
And gratitude for the opportunity to keep building a business right here in Atlantic Canada.

This year brought a lot of change across the industry. We saw long-standing independent providers get bought by the big guys. Every time that happens, prices don’t go down. They go up. Choice disappears. And customers lose.

We were approached too.
And we said no.

Because once you sell, the pressure on the incumbents disappears. Prices rise quietly. The mission fades. And the people who lose are the customers. We’re in this for the long run. No one should be paying hundreds of dollars a month for internet. Period.

That decision leaves Purple Cow as one of the last truly independent internet service providers in Canada — and we don’t take that responsibility lightly.

Growing the Herd

In 2025, we grew from 31,000 herd members to 39,000.

That’s roughly 26 percent growth year over year, in an industry where independent providers across Canada are shrinking, not growing.

That growth isn’t accidental. It comes from fair pricing, honest service, and a relentless focus on doing right by the customer.

Launching Purple Fibre

One of the biggest milestones this year was the launch of Purple Fibre.

We officially turned it on in June, bringing next-generation fibre technology to our first communities. Today, more than 1,000 herd members are already on Purple Fibre, experiencing faster speeds, better reliability, and a network built for the future.

Building our own network is a massive investment for a company our size, but it’s foundational to our mission. It gives us full control over the experience and ensures we can keep pushing prices down while raising the bar on quality.

Leveling Up the Team

Great companies are built by great people.

In 2025, we made several key hires that helped level up our game across the board, including leadership in fibre deployment and software development. These additions strengthened our ability to move faster, build better systems, and support the Herd more effectively.

Behind the scenes, the team continues to do incredible work every single day. The growth we’re seeing is a direct reflection of that effort.

Marketing That Cut Through the Noise

This year, Purple Cow also received worldwide recognition for our marketing.

In an industry known for playing it safe, we chose to be bold, honest, and a little uncomfortable. One billboard in particular — “Prices more stable than some world leaders” — travelled far beyond Atlantic Canada, being shared globally across marketing and business communities.

That moment wasn’t about being edgy for the sake of it. It was about telling the truth in a way people actually noticed. Big companies have massive budgets and loud megaphones. As the underdog, our job is to cut through the noise and start conversations — and this year, we did exactly that.

Giving Back Through Neighbour in Need

This year, our Neighbour in Need program crossed an important milestone.

Together with the Herd, we’ve raised and distributed over $10,000 to support community members going through unexpected financial hardship. That money has helped keep people connected when they needed it most.

It’s a small program with a big heart, and it reflects what Purple Cow is really about: people helping people.

Giving Customers More Control

In 2025, we rolled out our customer portal to most of the Herd.

Customers can now log in to manage their information, review services, and make changes without needing to wait or call in. It’s about transparency, control, and making life easier.

This is just the beginning of what we’re building on the software side.

Looking Ahead to 2026

We’re proud of what we accomplished in 2025, but we’re just getting started.

• Continuing to expand the Purple Fibre network
• Launching advanced new services that go beyond internet, TV, and phone
• Expanding service areas for in-home customer setups, helping more people get online with confidence

Stay tuned. What’s coming next will blow your mind.

To every member of the Herd: thank you for believing in us, supporting local, and helping prove that even in industries dominated by giants, there’s room for something better.

We’ll keep fighting for fair prices.
We’ll keep building.
And we’ll keep putting the Herd first.

We’ll keep showing up.
We’ll keep pushing back.
And we’ll keep fighting for the Herd.